by ︎︎︎reiterer weithas
in collaboration with ︎︎︎Selina Reiterer
Eternity wants eternal fame, eternal glory, eternal wealth. Eternity is celebrating leadership and self-advertisement and the free market. Eternity wants to express the desire of marking individualism in life as well as in afterlife. Becoming more yourself forever and everywhere. Self-Promotion is the way to live eternal power and presence.
As critical statement on the idea of self-promotion in the free economy, eternity is trying to analyze mechanisms of marketing in the arts. Merchandising articles are used to reflect on the wish of success and the urgent need of self-presentation and individualized object cultism.